If you've ever heard Bob Seger singing "Like A Rock" for Chevy Trucks or George Strait singing "Check Yes or No" for Wrangler Jeans, the commercial version, then you've heard the producing talents of Ron Chancey. In addition to Chevrolet and Wrangler, Ron has produced national commercial tracks for Pepsi, Harrah's Casino, McDonald's Oldsmobile, Pontiac, Seven Up, Allstate, Kentucky Fried Chicken, United Airlines, Ford, Bud Light, Kraft, Goodyear…the list goes on and on. He has been a master at negotiating exclusive arrangements. Year after year, Chancey's work continues to receive accolades. McDonald's is still running three "classic" spots that Chancey produced. "Little Sister, Camp Nippersink, and Love Lifted Me."
The "Like a Rock" campaign continues to take top awards. Ron's success in commercial's lies in his success in the music business. To date, he has produced one double platinum album, two platinum albums, thirteen gold albums, a Grammy-nominated single and another Grammy award winner. His first albums for The Oak Ridge Boys, "Y'All Come Back Saloon," earned Ron the Producer of the Year Award from the Academy of Country Music. For the Oaks' single "Elvira" which is one of the best selling singles ever produced in Nashville, Ron received the coveted CMA Producer of the Year Award. That number one hit was only one of twenty-three chart topping singles that he produced for the Oak Ridge Boys. As Vice-president of both ABC and MCA Records, Ron signed or produced other successful artists including Bobby Blue Bland, Brenda Lee, Conway Twitty, Jerry Lee Lewis, George Strait, Loretta Lynn, Sawyer Brown and more recently; Ricochet whose number one single, "Daddy's Money" topped Billboard's chart for two consecutive weeks.